Pertenecer a una comunidad virtual

“Tradicionalmente” (si es que se puede hablar de tradicional en un campo tan nuevo como éste), cuando pensamos en las razones no altruistas (ojo, no altruistas, por lo que deliberadamente omito el “sentido de pertenencia a la comunidad) por las que alguien se integra en una comunidad virtual, se recurre al modelo de Peter Kollock, que destaca 3 razones:

-Reciprocidad anticipada: Una persona contribuye a la comunidad esperando recibir a su vez ayuda cuando la necesite.

-Incrementar su reputación: donde eBay es un claro ejemplo: a más transaccciones completadas, mejor feedback, que su vez incrementa la credibilidad de cara a transacciones futuras

-Sentido de eficacia: Saber que estamos haciendo nuestra comunidad más eficiente gracias a nuestra colaboración, y simultaneamente nos “posicionamos” como una persona eficiente.

Con el advenimiento y la popularización de las redes sociales, estoy observando un nuevo motivo por el que la gente se une, colabora, y publicita su pertenencia a una comunidad virtual: el “elemento distintivo“, que defino como la “publicitación de la pertenencia a una comunidad virtual como una forma de darnos a conocer más rapidamente, y diferenciarnos de nuestro entorno”.

Lo explico mejor con ejemplos: Si examinamos el perfil de facebook de un recién conocido, ya sea por motivos sociales o profesionales, y vemos que pertenece a comunidades como “el vegetarianismo como forma de vida“, o “Amantes del expresionismo abstracto” , ello nos ayuda a “evaluarlo” con más rapidez, y posicionarlo como una persona culta o inculta, atractiva o detestable, o bien compatible o no compatible con nosotros. En resumen, entender más rapidamente a esa persona.

11 thoughts on “Pertenecer a una comunidad virtual”

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